Most of those surveyed noted that the disclosure of personal information online carries many social benefits as people open up to others in order to build friendships, form and find communities, seek help, and build their reputations. They said Millennials have already seen the benefits and will not reduce their use of these social tools over the next decade as they take on more responsibilities while growing older.

The highly engaged, diverse set of respondents to an online, opt-in survey included 895 technology stakeholders and critics. The study was fielded by the Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center.

Some 67% agreed with the statement:

• “By 2020, members of Generation Y (today’s “digital natives”) will continue to be ambient broadcasters who disclose a great deal of personal information in order to stay connected and take advantage of social, economic, and political opportunities. Even as they mature, have families, and take on more significant responsibilities, their enthusiasm for widespread information sharing will carry forward.”

Some 29% agreed with the opposite statement, which posited:

• “By 2020, members of Generation Y (today’s “digital natives”) will have “grown out” of much of their use of social networks, multiplayer online games and other time-consuming, transparency-engendering online tools. As they age and find new interests and commitments, their enthusiasm for widespread information sharing will abate.”

http://pewinternet.org/Reports/2010/Future-of-Millennials/Overview.aspx?r=1

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Esta obra, “Web 2.0“, integrada en la Colección Fundación Orange, analiza la evolución que supone para Internet la llamada web participativa, a partir de la aparición de nuevas tecnologías que han propiciado un cambio radical en las rutinas y en la actitud de los usuarios a la hora de sumergir se en Internet.

Junto al libro se distribuye un “mapa” que refleja la realidad actual de la Web 2.0. en España y en el que, junto a los conceptos básicos que permiten entender este fenómeno, se identifican a las empresas pioneras en su desarrollo, agrupándolas según la naturaleza de su actividad. El mapa ha sido realizado por la empresa “Internality”.

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